Discover how Tommy Bahama enhanced operational agility, expanded its distribution capabilities, and embraced digital transformation—all while staying true to its island-inspired brand experience.
With CGS’s BlueCherry® Suite, the company optimized inventory control, improved visibility, and is navigating new AI and ESG initiatives with confidence.
Tommy Bahama, a very large, lifestyle apparel company, also uses CGS’s BlueCherry to help run their business efficiently and to grow. BlueCherry has also helped Tommy Bahama increase the efficiency of their shipping, particularly during busy periods like the holidays and Cyber Monday. Watch Cynthia Quackenbush, who is responsible for all aspects of Tommy Bahama’s supply chain activities in BlueCherry talk about the impact working with CGS has had on their business.
Challenge / Opportunity:
Multiple non-traditional channels, like their own eCommerce site, in additional to their own retail stores, and merchandise sold in larger department stores and additional locations
Challenges with shipping to all these various locations as well as managing busy periods like the holidays
Needed a system that could also grow with them at an accelerated pace
“Great thing about CGS is that they’re very versatile, and people know our company very well, and when we have a unique situation, we reach out to them, perhaps do a design session with them, and they know that product so well, and they know Tommy Bahama. So, they will help us align what is possible in BlueCherry, with what we need to run our business. So, that’s been a tremendous, tremendous value.” - Cynthia Quackenbush, Supply Chain Program Manager, Tommy Bahama