Hela Brands scales globally with a fully integrated BlueCherry® solution

"BlueCherry gave us a fully integrated system—and a fast return on investment." - Andrew Ward

Hela Brands, based in the UK, designs, sources, and distributes a mix of licensed and owned-brand products across Europe and global markets.

As the company expanded into new territories and added major retail partners—including large supermarket chains—it needed a streamlined, fully integrated ERP and EDI system to support fast, low-cost customer onboarding.

In this video testimonial, Operations Manager Andrew Ward explains how BlueCherry’s end-to-end solution delivers seamless integration, reduces complexity, and enabled a faster return on investment. From processing global orders to simplifying partner onboarding, BlueCherry helped Hela Brands unify operations and grow with confidence.

“What I’ve always looked for is a total solution—and I believe we’ve found that in BlueCherry.” - Operations Manager Andrew Ward

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