As one of the largest baby and kids’ furniture brands in the world, Delta Children has grown by staying ahead of complex, fast-moving retail demands.

From big-box retailers like Amazon and Walmart to their own eCommerce channels, delivering large-scale products like cribs on time—often same-day—is a massive logistical challenge.

Delta Children has relied on CGS’s BlueCherry® Suite for nearly two decades to keep pace. With integrated ERP and warehouse systems, robust EDI capabilities, and support for API connections, BlueCherry gives Delta Children total control over their operations while supporting real-time responsiveness.

From streamlining omnichannel fulfillment to optimizing warehouse selection by ship-to location, BlueCherry is key to Delta’s ability to scale with precision.

“You need the ability to efficiently manage multiple warehouses. If I receive a drop ship order for a consumer, the system needs to scan my inventory at all locations and based on the ‘ship to’ location the system should know the most economical way to get it to that consumer.”- Sam Shamie, President of Delta Children